Providing great products and services is wonderful, but customers must actually know those products and services exist. That’s why marketing plans and strategies are critical to business success. (Duh ...

Opinions expressed by Entrepreneur contributors are their own. While a great product is the core of any business, a clear sales and marketing strategy is vital to growth and success. Ads, social media ...

The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Marketing plans set forth comprehensive strategies to develop products and services for specific market segments, inform customers about products and get products into customers hands. A marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Where do you focus your attention when you drive down the interstate? No one answers: ...

The foundation of any company or organization is a well-thought-out and documented business plan. It informs every aspect of your business operations, including company identity, product development, ...

When you go on vacation, does someone cover your accounts? Of course. That is your backup plan. A few weeks ago, I posted a sales tip, saying it was a good idea to approach companies with a, “Let me ...