Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing total sales. Companies evaluate the ...

For a sales promotion strategy to be successful there needs to be a plan in place. When you design a sales promotion strategy, you need to make sure that the company is getting the best return on ...

A sales promotion is a program that is designed to increase the sales of a product or service in the short term. The focus of such a program is to stimulate customers to take a specific action—namely, ...

The Institute of Sales Promotion (ISP) is gearing up for a management reshuffle as it attempts to reposition itself following criticism over its lack of engagement with the industry (MW last week).

Some shoppers find it difficult to resist the siren song of a discount. Buy one T-shirt for $8 or two for $12. Buy two bars of soap and save $2 off the total price. These types of deals can make ...

Alan Toop, founder of one of the earliest sales promotion consultancies in the UK and author of five books on the subject, has passed away at 88. Toop also contributed numerous articles to business ...

This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

Colgate-Palmolive said sales rose in the third quarter, as higher prices offset a decline in volumes.The maker of Ajax and ...

Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that’s precisely why it’s important–and always will be–to lure potential buyers ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...