When designing search systems, the decision to use keyword-based search, vector-based search, or a hybrid approach can significantly impact performance, relevance, and user satisfaction. Each method ...

Google's Danny Sullivan says that all their ranking systems, including AI search, reward content that is written for humans. Google’s Danny Sullivan discussed SEO and AI where they observed that their ...

Google’s latest Search Off the Record shared a wealth of insights on how Google Search actually works. Google’s John Mueller and Lizzi Sassman spoke with Elizabeth Tucker, Director, Product Management ...

Adi is the Founder & CEO of Sheba Consulting and a seasoned leader with 30+ years of experience growing businesses and leading change. Running a business is a lot like navigating a complex maze. There ...

Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and ...

Over the past few months, we’ve conducted a sprawling investigation into Google’s inner workings. It has led to major discoveries – some of which we’re disclosing here. While we can’t reveal ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...