Over the past three months, a growing number of universities have added or dropped entire sports programs on the eve of dramatic changes coming to college athletics under the $2.8 billion NCAA ...

Utah and BYU made the list but are worth less than half the top schools. The valuation of 13 college sports programs exceeded ...

The University of Texas at Austin now sits atop college sports in a way that matters as much as any championship: money.

The Kentucky Wildcats are certainly one of the biggest brand names in all of college athletics. Obviously, the basketball ...

The Wisconsin Badgers brand remains strong, even as their success has come from the less popular sports while the football ...

The sports media has been covering announcements of colleges and universities dropping sports, especially since the advent of the Covid-19 epidemic. However, the public does not realize that higher ...

Until recently, a selection of the Mead student body didn’t have the opportunity to don the high school’s navy blue and gold uniforms with a Panther on the chest. Seven years ago, Mead athletic ...

Young athletes have different needs than adults. More kids are participating in youth sports programs. An increasing number of youth train for longer and more intensely. They specialize earlier, ...