We think that the ability to read is a complicated, artificial process, but when’s the last time you’ve seen a sign, in your native language, that you’ve chosen not to read? The Stroop Test shows how ...

Q: Why is the Stroop Effect important to psychology? A: The Stroop Effect is important to psychology as it explains the functioning of the brain and is useful to determine the presence of cognitive ...

This is a modified/interactive version of one of the neuro-behavioral tests that the climbers will be taking en route to the summit to measure their mental abilities. To find out about this and other ...

When presented with a word like "red" printed in blue ink, you have to actively suppress the urge to read the word "red" and instead focus on the colour of the ink (blue), which takes more cognitive ...

10 index cards that are each three inches by five inches (Alternatively, you could use fewer or more cards that are larger or smaller in size, respectively.) Colored markers of five different colors ...

Think you're clever enough to click on the name of a colour when the answer is right in front of you? It sounds simple - but this test, part of our new #madeuthink campaign - is anything but. It's ...