Residents of the Aylesbury Estate in south London have complained for a decade about a dystopian Channel 4 ident filmed outside their homes. The 20-second film hasn't exactly improved the estate's ...

DFS has launched its latest through-the-line campaign as well unveiling a series of sponsorship idents for ITV1’s latest series of Dancing on Ice. The through-the-line campaign has been devised by ...

Despite being separated by decades, Apple TV’s new ident and Channel 4’s 1982 launch ident both bucked the prevailing trend when they aired. TV idents are one of the most important things a ...

Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

Robot Productions has revamped idents for two youth-oriented cable television channels, The Box and Trouble TV. For video jukebox The Box, part of Emap Performance TV, the consultancy has updated ...

For last nights National Television Awards, Merle created a series of new idents on a night when David Tennant, on accepting his award for Outstanding Drama Performance announced his departure from ...

You don't think about TV idents much at the time. They're just the boring bits between programmes, and you wish they'd hurry up and show EastEnders already. But we take these little pieces of ...