Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better than some of the old-school methods. But hey, it’s not all sunshine and ...

With more and more people choosing to stay at home to limit the spread of COVID-19, a significantly increased amount of time is being spent using smartphones. While text message marketing has been an ...

Rich Communication Services is transforming the basic text message into a powerfu marketing channel that is set to redefine ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach ...

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized. “It’s really the fastest way from Point A to B,” said Marc Hansen, ...

SevenRooms, a leading CRM, marketing and operations platforms for the hospitality industry, announced the launch of its new Text Marketing solution – developed exclusively for restaurants. Built on ...

Personalized marketing, extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change ...

Many businesses let out a collective sigh of relief when the Florida Legislature’s amendments to the Florida Telephone Solicitation Act (FTSA) went into effect in May 2023. These amendments looked to ...

With inflationary pressure, rising interest rates and a looming recession threat, companies of all sizes face the daunting decision to decrease or freeze marketing budgets as an expense reduction ...