Despite Amazon’s legacy as a giant digital walled garden, marketers say it’s in the early stages of a major expansion into an ad platform model. Specifically, Amazon is testing ways to tie together ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

Every time a new ad platform launches, the same question pops up: “Should we run ads here?” The truth? More platforms don’t always mean more results. Not every channel is a goldmine – and chasing them ...