It’s an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US. Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on ...

“Until now, only the amount of Tweets and respective Twitter authors has been measurable.” Without a measurement of the audience of people who view those Tweets, TV networks, advertisers and agencies ...

As Twitter prepares for its impending IPO, the tech company has hired away a big Google media executive to buff up its TV ad-sales business, to drive ratings in a more traditional way. Jennifer Prince ...

Sign up for The Media Today, CJR’s daily newsletter. No longer content to measure the size of the tv-watching audience, Nielsen TV ratings is planning a joint ...

Nielsen released its first ever Twitter ratings on Monday, providing TV networks a new measure by which to pitch their shows to advertisers. The Nielsen Twitter TV ratings, based on data provided by ...

Twitter has confirmed it is acquiring Bluefin Labs, a company that analyses online chatter about TV shows and companies and sells its findings. Twitter is paying nearly $100 million for Bluefin, ...

Kim is joined by Michael Schneider of TV Guide Magazine for this edition of the Hollywood Breakdown. Kim and Mike talk Twitter and TV. This week, Twitter made a couple of announcements as it relates ...

SAN FRANCISCO (Reuters) - Nielsen Holdings NV, the television viewership measurement company, said on Monday it will partner with Twitter to publish a new set of ratings that measure chatter on ...

It used to be that the only thing that determined whether a TV show was a success was whether folks actually sat down to watch it when it aired. And, starting in 1950, that’s what A.C. Nielsen and his ...