Univision isn't looking to be No. 1--yet. Instead, it's making a "We're No. 5" pitch heading into the upfront. And with that, the net argues that it deserves a greater share of dollars as buyers ...
Telenovelas are the popular programming staple of Spanish-language television giant Univision. Melodramatic and exaggerated, by turns steamy and violent, the dramas are ratings and revenue gold. What ...