The case interview for a marketing role requires practice to feel comfortable responding to a specific—often real—marketing challenge, while presenting confidently and showing off your personality.

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

Case Western Reserve University students are invited to join the Weatherhead Consulting Club and Career Center for an exclusive Case Interview Lab hosted by Chartis Group, a leading consulting firm ...