Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...
Smart phone with the Pinterest logo that is a platform that allows users to create and manage different themes. TV broadcasters aren’t the only media companies testing data clean rooms for an edge in ...
Comprehensive Testing, Independent Verification and International Compliance Support for High-Precision and Regulated ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Drew Stein, CEO of Audigent. Clean rooms ...