If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Even today, European broadcasters still haven’t fully embraced programmatic advertising, Wale tells The Drum. “Their heritage in linear means they want to enable programmatic on their own terms, but ...

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. In this article, I’ll ...

The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...

Creating campaigns and displaying advertisements are time-consuming and costly and have become technology dependent in the field of digital marketing. As a business owner or marketing manager, you ...