The Appearance Of Transparency Is Not Transparency

In AdTech, no word has been more overused—or more hollowed out—than “transparency.” Every platform claims it. Dashboards are ...
MediaPost

'Transparency' Voted 2016's Word Of The Year

“Transparency” was voted the “word of the year” for 2016 by members of the Association of National Advertisers. The finding, which is the third consecutive year the ANA has polled its members to name ...
Mediaite

‘Transparency,’ ‘Tweet’ and ‘Sexting’ Make Annual Word Banishment List

Since 1975, Lake Superior State University has published an annual list of banished words for the coming new year entitled “List of Words Banished from the Queen’s English for Mis-use, Over-use and ...
MediaPost

'Blockchain' Most Overrated, 'Transparency' Most Important Words Of The Year

Blockchain consumed a disproportionate share of industry conversations in 2018, which may be one of the reasons it was also named the most overrated word of the year by ad execs surveyed by Advertiser ...