B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to ...

Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

If you're looking for leader's advice on lead generation, check out this Convertr report which breaks down their approach to ...

Profound’s AI visibility data will be integrated into my.G2 dashboards, providing insights into when & how product categories ...

At the ANA Masters of Marketing Conference 2025, TikTok’s Rema Vasan shared how she’s reframing the world’s most talked-about ...

B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of creative’ category show the biggest year-on-year jump, with budget allocation ...

To address these growing "sales enablement" roadblocks, Goldstein Group Communications has launched a new Sales Process Optimization (SPO) service, designed specifically to create new processes, tools ...

(Nasdaq: TTGT), ("Informa TechTarget"), a leading growth accelerator for the B2B Technology sector, today announced that Staci M. Gullotta has joined the Company as its new Chief Marketing Officer.

Welcome to B2B Marketing. This section will cover the basics of Business to Business Marketing whether you are working with ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

While it's often overshadowed by B2C, B2B is big business -- twice the size of consumer marketing. And "confident" B2B marketers are nearly four times more likely to report fully aligned relationship ...