A multi-site senior living operator wanted to know how prospective residents and their adult children perceived the corporate brand compared with the brands of its individual communities. What it ...

Retail giant Pick n Pay is relaunching its iconic No Name brand as part of a sweeping turnaround strategy aimed at restoring profitability.

The president of JETOUR International, discusses the brand's UAE sales, G700 debut, and strategy to redefine off-road mobility in the region ...

BharatPe, a financial services and UPI payments platform, has announced the appointment of Shilpi Kapoor as its Head of Marketing. She will spearhead brand strategy, integrated marketing, and digital ...

What marketers can learn from audiences seeking authenticity and trust outside traditional news channels It seems trust in businesses surpasses governments these days. The 2024 Edelman report ...

Kraus Jeans is embarking on an aggressive expansion, focusing on company-owned stores to boost its direct retail presence. The brand aims to become a complete casualwear label for women. This strategy ...

Traditional detection methods like keyword searches on e-commerce platforms are being outpaced by new evasive techniques.

While all other EV makers saw fluctuations in its deliveries, Xpeng builds a slow and steady momentum over the last 12 months ...

Here’s how PR professionals can help companies shift their communication strategy to navigate this shift.

CPG giants such as Nestlé, Mondelēz International and Hershey are struggling to cope with pressures on profits. Each company ...

FNB has appointed strategic communications agency Razor PR as its partner to redefine its communication strategy for the ...

Publicis Groupe’s acquisition of Singapore-based HEPMIL Media Group marks a turning point in global and Southeast Asian influencer marketing. The deal combines HEPMIL’s deep cultural insight and ...