The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Are you a print subscriber? Activate your account. 2 hours 19 min ago By Garett Sloane - 3 hours 10 min ago By Tim Nudd - 3 hours 47 min ago By Ad Age Staff - 5 hours 12 min ago By Adrianne ...

“While Tesco’s AI creator itself won’t bring about the end of the average agency, the next 20 or 50 – or 500 – brands who do the same will,” argues Roy Murphy, co-founder of AI consultancy G3NR8.

Frustrated by changed client dynamics and the reduced role of agencies, some now former agency heads have left adland behind, ...

Quad-Cities advertising agency TAG has won two Davey Awards for its work on websites for Visit Quad Cities and Experience ...

AdsGency, the LLM advertising platform that enables AI agents to autonomously run organizations’ entire paid marketing ...

"You have to trust your instincts, take the leap, and let your curiosity lead the way. You’ll feel doubt but gut feelings are real." ...

It's a move CEO Marc Brownstein was most hesitant to share with his father, who founded the namesake Philadelphia creative ...

Fresh Juice Creative Agency is pioneering a unique approach to storytelling. This approach prioritizes lived experiences where authentic storytelling takes center stage. Founded by cultural ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...