Opinion

How Direct Lenders Are Capturing A New Credit Market, And Why Investors Are Paying Attention

Loan approvals that once required several business days now close in minutes. For direct lenders, automation has become both a competitive differentiator and a cost-control strategy. Algorithms now ...

5 Reasons Why Direct Mail Deserves a Comeback in Your Marketing Strategy

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...
Journal of Medical Internet Research

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Due to consumers’ negative perceptions of pharmaceutical companies, it makes sense that new marketing tactics are being used to establish and improve relationships with consumers. Previous research ...
Wall Street Journal

Republicans, Ditch MAGA and Return to the Basics

Review & Outlook: The New York Attorney General sued him for fraud. Now the President’s Justice Department has indicted her for fraud. If only Mr. Trump would follow his wisdom from 2024. Photo: Jim ...
inkbotdesign.com

Artificial Intelligence in Marketing: Guide to the Basics

Artificial intelligence in marketing is about more than replacing the human touch. It's about amplifying. It's about knowing what your customer wants. Artificial Intelligence in marketing uses ...