Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Google will begin to show ads in AI Overviews, the AI-generated summaries it supplies for certain Google Search queries, and will add links to relevant web pages for some of those summaries as well.