Zoho’s homegrown instant messaging and calling app, Arattai, is rapidly gaining popularity on both the App Store and Google Play in India. Designed as a communication platform developed in Chennai, ...

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Can an Indian-made messaging app compete with the behemoth that is WhatsApp? Over the past couple of weeks, Arattai, developed by Indian tech company Zoho, has become a viral sensation in the country.

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According to the company, Arattai has touched 7.5 million overall downloads (7.5 million accounts registered overall) as on October 3, including Google's Play Store and Apple's App Store. Zoho founder ...

The viral streak comes amid clarion calls by ministers, founders and CEOs to embrace the Made-in-India messaging app, the rapid daily sign-ups that followed, and widespread sharing and invitations ...