In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

WPP is throwing open the doors to its AI engine, unveiling WPP Open Pro, an AI marketing platform designed to let brands plan ...

WPP has today launched WPP Open Pro, a new edition of its AI marketing platform, WPP Open, designed to empower brands of all ...

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

Discover 14 critical chicken consumption trends for 2026, from digital shopping to health innovations that are transforming ...

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

Learn how Oracle SCP with IBP enhances visibility, speeds decision-making, and reduces costs through unified data, AI-driven ...

It’s not enough to ask what the technology can theoretically do. Leaders should press vendors on precisely what the workflow ...

Cindy Rose has just chaired her first quarterly earnings call as chief executive of WPP. The results she shared are not good: ...

AveryClicks, a B2B consultancy based in Calgary, Canada, has developed what it calls a "Growth Program" based on email and data. This is less a product than a strategic way of approaching B2B.

To address these growing "sales enablement" roadblocks, Goldstein Group Communications has launched a new Sales Process Optimization (SPO) service, designed specifically to create new processes, tools ...

In other business news, a familiar voice on the radio celebrates 30 years in Springfield and a Rt. 66 marketing campaign is ...