Announced at American tech show CES, LEGO has unveiled three new LEGO Star Wars sets to launch the Smart Play system. These ...

Lego has introduced what it describes as its greatest innovation yet; a 2X4 brick with a tiny computer inside that will play ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, ...

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

In a groundbreaking announcement at the Consumer Electronics Show in Las Vegas, Lego has revealed its latest innovation: Smart Play. This development marks the most significant evolution in Lego's ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...

The sensor-driven platform debuts with "Star Wars" sets, as child advocates warn Lego may be overengineering imagination.

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

The Danish toymaker that built a global empire on interlocking plastic bricks has unveiled what executives are calling the ...