Do logos matter? I have had numerous opportunities to work with diverse organizations over the years to help them develop logos and logo identity systems to define, illustrate, and grow their brands.

I have had many opportunities to work with diverse organizations over the years to help them develop logos and logo identity systems to define, illustrate, and grow their brands. One memorable one was ...

What goes into creating or updating a city logo? For the recently dumped and restored logo for the city of Las Vegas, it was $20,000 and a whole lot of controversy. For Henderson, it’s history and ...

What happens when a brand goes from beloved to beleaguered? Siegel+Gale’s Kevin Grady on the ingredients of resilience. In 2010, Gap unveiled a new logo for their brand. It was nothing particularly ...

Siegel+Gale’s Brian Rafferty explains why the best logos are the simplest ones, and why new logo backlash is something every brand should expect. What makes a logo successful? Ask a dozen different ...