Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these ...

As with any rebrand, trying to please everyone is next to impossible, but sports fans tend to be particularly opinionated when it comes to their favourite teams. Rooted in nostalgia and team spirit, ...

The Canterbury-Bankstown Bulldogs have unveiled a brand new logo that has divided fans. The Australian rugby club claims that the design is rooted in the team's 90-year heritage, but loyal supporters ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Just because the Mariners did not make the World Series doesn’t mean the Seattle-area isn’t being represented.

Among the many things that Wren Baker has managed to accomplish here since his arrival nearly three years ago was the ...

Texas Tech Athletics will return to its “Double T” logo from 1963-99 with a modernized look beginning in the 2026-27 academic year, the university announced Tuesday. Image courtesy of Texas Tech ...

FC Barcelona faces Athletic Club in the Spanish Super Cup semifinal wearing their third kit of the season, which features a ...

Athletic departments across the country are adding commercial sponsorship logos to their football fields after an NCAA rule ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.