All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

For us, it’s about a new philosophy: validate quickly, test often, make incrementality central and ensure every pound of ...

Video is transforming legal marketing – here’s why. From TikTok to YouTube and even your LinkedIn feed, video is now the ...

As leaders across agency and measurement, we want to champion an ecosystem that consistently leads to better client outcomes.

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...

Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks ...

The four Ps of marketing refer to the marketing mix — elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. They include product, price, ...

Mix Maine Media, which has stations in Augusta and Bangor, announced the purchase of 100.3 WKIT from Rock Lobster Radio LLC.

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...