NKE's bold collaboration with SKIMS fuses sport and style, aiming to refresh its women's segment and reignite brand momentum.

Nike has unveiled their latest 'Project Amplify' concept which incorporates robotics to sneakers and looks to boost mobility.

NKE doubles down on athlete-led storytelling to reignite its brand and reconnect performance, culture and consumer passion.

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

These are the questions bouncing around my head right now. Because today, Nike announced something called Project Amplify, an ...

If you're a "Game of Thrones" fan, you might fancy Buffalo's new "Cold Front" unis, the latest alternates from Nike's ...

The $8.35 million project aims to improve connectivity for travel in the rapidly growing Isle of Wight County.

First came the wheel (the electric bicycle) and then the shoe. Nike, the company that in Back to the Future II, showed thanks ...

Nike debuts a two-level flagship at CF Toronto Eaton Centre with first-to-Canada customization Nike by You, underscoring a ...

To clarify, a Name, Image, and Likeness (NIL) valuation is not exactly what a student-athlete is being paid. It's an ...

The decision to build versus buy shouldn't be taken lightly, but it shouldn't be avoided either. Smart organizations follow a ...

This is the second time Rose and Nike teamed up on the Shox MR4. In 2023, the duo launched two colorways – yellow/orange and ...