So let's break down 15 buzzwords that sound cool but don't have much meat behind them. Everyone wants to be authentic these days, but what does that even mean? The concept of authenticity has been so ...

A new study led by Teesside University, in partnership with Fuse, The Centre for Translational Research in Public Health, has ...

In this edition of Founder FAQ, Petra Smith, founder and Managing Director of the UK-based marketing consultancy ...

You no longer have to land someone famous as a brand ambassador to get people talking about what you’re selling—a dedicated ...

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

The US Army is experimenting with an unfiltered approach to a yearslong recruiting slump: letting TikTok influencers sell ...

While PEAKERR has launched with a strong focus on four primary platforms-TikTok, Instagram, YouTube, and Telegram-the company has indicated plans to expand service offerings and further enhance ...

From leadership executives to design firm principals, read on for BOH’s monthly roundup of arrivals and departures in design, ...

Led by marketing professional Elizabeth Pritchett, the workshop will help business owners prepare their social media strategies for the holiday season.

Uncover the secret to real estate success: consistency. Learn why steady, persistent actions outperform trendy tactics and ...

While you may not start earning $5,000 a month right away, ChatGPT outlined these approaches as long-term plans for achieving regular earnings outside of your day job. Some even have earnings ...

What marketers can learn from audiences seeking authenticity and trust outside traditional news channels It seems trust in businesses surpasses governments these days. The 2024 Edelman report ...