Business students at Northwestern aren’t using AI to shortcut their way through assignments. It’s helping them problem-solve real strategic challenges.

As companies worldwide face geopolitical volatility—from shocks to technological disruption—there is value in revisiting ...

Companies operating in volatile environments launch many critical experiments and initiatives as they seek to keep or gain ...

Abstract: This study investigates the transformative impact of artificial intelligence (AI) on human resource management (HRM) practices through a quantitative descriptive approach. Data were ...

Abstract: Customer Relationship Management (CRM) system implementation is a complex exercise in organizational transformation. Although companies spend a fortune on CRM packages and the implementation ...