VisitBritain has published its tourism forecast for 2024, showing an increase in inbound visits and spend overall to the U.K. compared to 2023 levels, although with varying rates of recovery and ...

The United Kingdom's national tourism agency, VisitBritain, has just launched a new online game, available on mobile devices, as part of its latest international consumer campaign in the U.S. and ...

Photo Credit: VisitBritain CEO Patricia Yates, Intrepid Travel CEO James Thorton and Skift Global Tourism Reporter Dawit Habtemariam Skift / Skift VisitBritain is developing a campaign that will ...

VisitBritain and tour operator conglomerate the Travel Corporation on Thursday introduced a marketing partnership aimed at encouraging more Americans to visit the U.K. VisitBritain, the U.K.'s ...

Stephanie Peacock, recently named as the new minister in charge of tourism, will-be on-site at Excel London for the opening ...

International visitor numbers to the UK rose by 8% last year, with spending up by 9%, new figures show. National tourism agency VisitBritain generated an average return on investment over the last ...

International visitors spent an additional £562 million across Britain as a result of activity by national tourism agency ...

New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending. A new report, published ...

Surprisingly, a somewhat muted effort overall from VisitBritain, though in its defense the agency is letting its local media and indeed world media do the shouting from the rooftops. For a country ...

An ad in VisitBritain's "Fake (Br)it Till You Make It" campaign. Photo Credit: VisitBritain VisitBritain is rolling out an $11.8 million ad campaign targeting the U.S and other leading markets, built ...

The Government pledged £50m of public money to help tourism over the next four years, to be delivered via VisitBritain, if this could be matched by private funding. Companies including British Airways ...

Despite a six-percent rise in international visitors to Britain over last year, VisitBritain late last month announced that it is making a $4 million marketing push to consumers under a campaign, ...