For years, every digital marketer has heard the same prophecy: ‘SEO will be dead in two years.’ Fifteen years on, it’s still very much alive – just no longer ...

People ask the questions of "How does SEO work?" and "What does SEO entail?" but I will do you one better — "Why is SEO?" Why is SEO important to a website? Why would you want to optimize a website ...

Even when AI overviews are embedded in Google results, they still impact clicks. A recent Pew Research Center report found that when Google shows an AI summary, users are almost half as likely to ...

Business leaders struggle to hire SEO managers, and often wonder if they need one SEO visibility is key to business success and is hard to increase your customer base and sales SEO is a great ...

Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to still attract attention ...

Search engine crawlers (also called bots) comb through all the content they can find on the internet. They do so by following internal links within websites and links across different websites. The ...

Which SEO tasks do you spend the most time working on? Everyone has their own way of working, but there are core areas of SEO that appear to have more time spent on them than others. For anyone who ...

SEO is about the long game. Find out how to stop your stakeholders from losing their nerve when an algorithm update hits.

A quick Google search will bring up millions of SEO agencies. You may find that most firms offer similar services and charge competitive prices. You may also find smaller companies that charge ...

SEO requires patience—but that doesn’t mean you should be left wondering when you’ll get a return on your investment. Luckily, you don’t need to be a professional marketer to understand the basics of ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...