The data supports that perspective. A strong majority of marketers (92%) say seeding has increased brand awareness, and 76% ...

Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) ...

Admin is the bottleneck. When campaigns underperform, teams often rewrite the brief or change channels. In many cases the ...

Today, the affiliate channel is a genuine tech powerhouse. It helps brands scale personalization, lift average order value, and unlock richer insights without the complexity or cost of traditional ...

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy ...

Smith emphasizes that success on YouTube isn't about luck. "Data backs every decision," he remarks. "The two numbers I care ...

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.

Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with knowing your customers. You need to do your research to figure out what the ...

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...

Rebecca, Senior Marketing Manager at Yocuda (Your Customer Data), is enabling retailers to increase post-purchase customer engagement through dynamic digital receipts. With a passion for enhancing ...

LAS VEGAS, NV – October 23, 2025 – PRESSADVANTAGE – Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announced the expansion of its integrated marketing ...