Remote data collection offers significant advantages for behavioral and market research, including enhanced participant reach ...

Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting ...

This study investigated how sport consumers allocate their attention on professional sport teams’ Facebook pages, with a focus on visual attention patterns, the impact of content type and topic, the ...

iMotions' Simulation Research Lab integrates advanced biosensors to analyze human behavior in realistic, controlled environments, enhancing research in fields like automotive, aviation, and healthcare ...

Early diagnosis of behavioral variant frontotemporal dementia (bvFTD) is challenging due to symptomatic overlap with primary psychiatric disorders (PPD). As emotion recognition deficits are early and ...

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...

Media Analytics:All-in-One Ad Testing Platform Media Analytics powered by Affectiva's technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend,… See ...

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...

Designed for technologists, scientists, and others, Neurable is advancing neuroscience with the most discreet EEG technology for the real world. Neurable’s Research Kit and the MW75 Neuro can ...

Introduction: Understanding how emotional experiences shape consumer behavior in digital environments is a central issue in decision-making neuroscience. While social media feeds are saturated with ...

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...