Italian coffee brand Lavazza kicked off a collaboration with NYU Tisch School of the Arts’ Martin Scorsese Virtual Production Center with an event hosted by Scorsese; his daughter, actress and ...

Mr. Pibb is relaunching with newly designed packaging in select regions, ahead of a planned 2026 national rollout.

Meta's plan to target ads based on chatbot conversations "will normalize a level of surveillance that is qualitatively more ...

Trust in news providers has fallen among people on both ends of the political spectrum, judging by a study from Pew Research. In general, 56% of U.S. consumers have at least some trust in the ...

AI agents have become popular as they link consumers with brands, but some execs and developers are concerned that an open ...

Legacy media companies want smaller, more aggressive business units - and at the same time, more control. Can this work?

That's actually the title of a new, comprehensive communications planning study released by WPP Media, which reinforces half ...

As expected, tech scion David Ellison is taking a hands-on approach to managing and shaping the new company formed from the ...

Politics aside - or implied - that's how new research from "everything-in-between" agency Bailey Lauerman divvies America up ...

The outage prevented advertisers from accessing the Microsoft Advertising console, but its ad serving was not affected.

The long-time Olympic sponsor's list of athlete ambassadors included speed skater Erin Jackson and figure skater Ilia Malinin ...

Brand sponsors global pop-ups that share pan de muerto, a traditional sweet bread symbolizing love and remembrance.