It will go down as one of Britain’s worst executed product launches. The opening of Heathrow’s Terminal Five last week was a bungled opportunity for British Airways to give meaning to its advertising ...

BA announced yesterday (20 Jan) that it would split its marketing team with part of the team joining the commercial department and the other forming a new customer experience team, which focuses ...

Debenhams has kicked off its make-or-break year by appointing ex-British Airways (BA) marketing buff, Abigail Comber, as chief marketing officer. Debenhams appoints Abigail Comber as chief marketing ...

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