Saint Louis University's product and brand management certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building ...

For branding maestro Tom Peters, passionate networking is table stakes when cultivating your brand. Why Being Hated Isn’t The Worst Thing For Your Brand Haters are gonna hate, and achieving salience ...

When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

After 30 years in software engineering, my experience with AI in a recent project has convinced me of its revolutionary potential due to undeniable, measurable gains. Here, I’ll share some examples ...

Audacy has hired Rob Miller as the new Brand Manager of NEW 102.7 (WNEW) in New York City. Miller joins Audacy after 35 years at iHeartMedia, where he most recently served as EVP of Hot AC Programming ...

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results ...

(ABC 6 News) — Under the arches that symbolize a global brand, one Rochester manager is proving success starts locally. At ...

As Garett Michaels leaves the station, Local Media San Diego has promoted Hilary Doneux to Brand Manager of 91X (XETRA), after more than two decades with the brand. The company also announced the ...