Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium ...

While branding LinkedIn obsesses over AI, the silent erosion of product value is doing real damage to consumer trust.

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

Interparfums, Inc. (NASDAQ: IPAR) is included among the 15 Dividend Growth Stocks with the Highest Growth Rates.

Opinions expressed by Entrepreneur contributors are their own. Personal branding isn’t always simple. It entails more, for example, than simply executing a straightforward series of tasks. then ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Smart agencies dig deep into what drives a new client’s business to find hidden priorities, potential communication gaps, ...

Japan's ANA Holdings will shutter its medium-haul low-cost brand AirJapan from end-March 2026, barely two years after it ...

NORMAN – Oklahoma head women's basketball coach Jennie Baranczyk announced the hiring of Paige Uhr as OU's Director of Recruiting and Branding Strategy on Friday. The new, innovative position will ...