Wayne Deakin examines PepsiCo’s fresh global identity, reflecting on what makes it effective, where it could be improved, and ...

Identity should mirror its environment—too far ahead of the curve and you risk friction, too far behind it and you risk vulnerability. In this new era of human-machine collaboration, businesses must ...

Artificial intelligence is no longer science fiction — it’s already rewriting how we work, think, and live. From medicine to ...

The present research aims to evaluate the cognitive and emotional dimensions reflected in the artistic expression embedded in children’s drawings through analysis of elements such as shape, colour, ...