For years, internet users have claimed that Jif-brand peanut butter once had the name "Jiffy." Dozens of TikTok videos have engaged with the claim. Videos posted to YouTube also exemplified the common ...

With skyrocketing food prices showing no signs of coming back down to earth anytime soon, choosing the wisest way to spend your grocery dollars often means choosing store label items over national ...

Jif Canada wants to ensure brand loyalty through a text challenge. Text "Peanut" 1,300 times and receive a 1kg jar of Jif Creamy Peanut Butter. Leo Burnett Toronto created the work. The media buy ...

Jif peanut butter owner J.M. Smucker cut annual sales and profit forecasts on Wednesday, hurt by cost-conscious consumers switching to lower-priced alternatives amid sticky inflation. While the ...

One of the most popular peanut butter brands in America is launching a new flavor for the first time in 10 years. JIF has launched peanut butter and chocolate flavored spread, combining the Jif Peanut ...

Jif today (June 4) debuted "The Merger," a campaign that promotes the brand's new peanut butter and chocolate-flavored spread, according to details shared with Marketing Dive. The effort was created ...

Jif is shaking things up for the first time in almost 10 years. The popular peanut butter brand announced on Wednesday that it's launching its "biggest flavor innovation" with the all-new Jif Peanut ...

Jif announced its "biggest flavor innovation" in almost 10 years Wednesday, May 1, releasing Jif Peanut Butter & Chocolate Flavored Spread. The latest concoction from Jif combines creamy peanut butter ...

J.M. Smucker Co. brand Jif is promoting its pairing potential with celery, an often-discarded food at viewing parties for live sporting events like the Super Bowl. Each year, Americans eat over 1 ...

A Plains Twp. man claims Jif peanut butter contaminated with salmonella sickened him so badly two years ago that he felt the effects weeks later. Wayne Hinkin and his wife, Molly, are suing the J.M.