Rajat Abbi, VP, Marketing, Schneider Electric, Greater India, writes that as we enter a new era of energy transition, digital automation, and sustainable infrastructure, marketing will play a defining ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, has announced its exclusive dual certification as an official partner with both Clay.com and Instantly.ai, ...

Amazon, UPS, Target and General Motors announced major layoffs as AI technology reduces the need for large professional ...

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

Charlie Scholz, Senior Director of Marketing at True Connection Communities, has been named a 2025 Future Leader by Senior Housing News. To become a ...

Surfer is acquired by French technology group Positive, setting the stage for a powerful full-funnel brand visibility ...

What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.

In an era where artificial intelligence is rapidly reshaping business strategy and execution, a new digital platform has been ...

MARKETING technology (MarTech), or tools that use technology to maximize marketing efforts, has become indispensable for businesses seeking to enhance customer engagement, measure campaign performance ...

Discover 2026 predictions for marketing agencies: how they’re changing strategies, adapting to trends, and evolving to meet ...

TikTok is helping app marketers move beyond simple download metrics to achieve real business outcomes, turning user ...