M.S. in Strategic Marketing Communications faculty members are highly experienced professionals who have worked in industry and/or have founded and led their own companies. You benefit from their ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

Successful marketing today relies on strategy that blends creativity, timing, and precision. Every campaign must connect business goals with consumer behavior in a constantly changing digital world.

Suzanne Shaw, vice president for marketing and communications at Missouri State, will retire March 1. The university will launch a national search for her replacement. In the senior leadership role ...

W Communications Asia has celebrated a decade of success in APAC with the announcement of an ambitious growth strategy, including new regional offices, acquisitions, and expanded creative capabilities ...

Cisco has appointed Sri Jegarajah (pictured) as senior director, strategic communications, covering the Asia-Pacific, Japan and Greater China (APJC) region. He will report to Lisa Atherfold, VP of ...

I was recently asked to put together a presentation on how start-up companies could use marketing communications successfully. Thinking this through, I realized there’s really no secret to it. A ...

Kathy Wilets has been named chief communications officer and Joe Borgenicht has been appointed chief marketing officer of Salt Lake City-based University of Utah Health. They served the past two years ...

Interim president Steve Snyder sent the following message to faculty, staff, and students on June 19. Dear Faculty, Staff, and Students, I am writing to share the news of an upcoming transition in ...

Central Michigan University President Neil MacKinnon today announced the selection of Harlan Teller as the university’s next Vice President of University Communications and Chief Marketing Officer.

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...