Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

Dierker updated the full-year outlook, stating, “We expect full year adjusted EPS growth for 2025 to now be $3.49 or $0.02 higher than our previous outlook.” He also noted increased marketing spend: ...

For us, it’s about a new philosophy: validate quickly, test often, make incrementality central and ensure every pound of ...

Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

Another day, another upfront. Another company explaining why its ad stack is the only ad stack in town, why it has the ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

NaviStone, opens new tab is expanding with the addition of Jeff Moore as Vice President of Strategic Agency Partnerships, a ...

This six-string bass completely changed the way your favorite country and pop songs from the 1960s sounded. Can you hear the difference?

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

The promise of a nine-figure payout may be alluring, but even for most big-name creators, it's hard to achieve.

In today’s high-pressure marketing landscape, CMOs are struggling to prove their value amid growing disconnects with finance ...