Marketing plans enable businesses to deliver their messages with maximum impact and minimal inefficiencies. Such plans allow business owners and marketers to increase their understanding of price ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Here are the essential components of a marketing plan that keeps the sales pipeline full. 1. Market research. Research is the backbone of the marketing plan. Your local library is a great place to ...

How should you determine whom your plan should target? No surprise here, your target audience is the primary group of people you want as customers. But you need to think beyond just the corporate ...

Your company's marketing plan serves as a blueprint for all marketing activities, from word-of-mouth to full-scale print advertising efforts. No matter how large or small your marketing budget is, you ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...

The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company ...