So let's break down 15 buzzwords that sound cool but don't have much meat behind them. Everyone wants to be authentic these days, but what does that even mean? The concept of authenticity has been so ...

Unleash your Potentials!’ In a historic move to amplify its market presence and redefine customer experience, Republic Bank (Ghana) PLC has unveiled its new integrated marketing campaign themed ...

Before you broadcast your story to the world, make sure you’ve told it, tested it and sold it directly to the people who ...

If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech ...

Earning an extra several thousand dollars a month while keeping your full-time job might sound ambitious — but according to ...

Personal PR in real estate enhances credibility, builds relationships, and positions you as an industry leader.

Brands that separate personal profiles from professional ones are missing an important opportunity to deliver truly relevant experiences. Natalie Cunningham, Data Axle’s SVP of Marketing, explains why ...

From coding to marketing to YouTube production, here's how a two-person company harnesses AI to outperform teams ten times their size, all while spending less than their QuickBooks subscription.

Events can be marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick Response (QR) code. ...

Shopify and WooCommerce both let you build an e-commerce store without code -- but the user experience is very different. Here’s what I learned from testing these tools.