Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

An award-winning New York-based designer known for her sculptural dresses, Melitta Baumeister is taking on sport in ...

Los Angeles Dodgers shortstop Mookie Betts has won the Roberto Clemente Award for his humanitarian work. He will receive the ...

There’s optimism behind Nike's shares that has some analysts looking toward triple-digit prices for the stock for the first time since March 2024.

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

Cincinnati Bengals star wide receiver Ja'Marr Chase is leaving Nike to sign with Fabletics, an apparel company for which comedian Kevin Hart is an investor, per a report from Jordan Schultz. Chase ...

LeBron James has never hesitated to remind the world of his greatness. This is the same man who anointed himself the GOAT after leading the Cavaliers to an NBA title in 2016, and demanded respect from ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

Nike’s return to advertising’s biggest stage sets the groundwork for the brand’s goal of returning to the intersection of culture and sports, CEO Elliott Hill recently told analysts. Nike VP retires ...

View post: Congratulations Pour in for WNBA Star A’Ja Wilson After Big News The ad, which dropped ahead of the August 23 release of the all-white Kobe 3 Protro “Halo” colorway, immediately sparked ...