A 2007 Kobe Bryant classic is coming back to kick off Nike’s November sneaker releases. The Air Force 1 Low Protro Linen and University Blue shoe drops Saturday, Nov. 1, at 10 a.m. ET for $150. An ...

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

An award-winning New York-based designer known for her sculptural dresses, Melitta Baumeister is taking on sport in ...

On Thursday, Nike announced Project Amplify, “the world’s first powered footwear system,” which it says isn’t intended for ...

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LeBron James revealed his latest decision on Tuesday and most people were not amused to learn it was nothing more than a cognac ad. Count ESPN's Stephen A. Smith among those who were unimpressed with ...