NIKE Inc.’s NKE renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and ...

Oregon celebrated its longstanding history and ties to the Grateful Dead during Saturday's win over Wisconsin.

This is the second time Rose and Nike teamed up on the Shox MR4. In 2023, the duo launched two colorways – yellow/orange and ...

Despite its urban-inspired name, the C1ty Premium looks like it belongs outdoors. Released in early 2025 as an upgraded take on last year’s C1ty shoe, the model edges on retro hiker territory, thanks ...

Nike has unveiled their latest 'Project Amplify' concept which incorporates robotics to sneakers and looks to boost mobility.

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

Nike has released a new collection of apparel featuring WNBA star Caitlin Clark's official 'CC' logo. The collection includes t-shirts, hoodies, and pants, expanding on the initial logo t-shirt ...

Profits fell 31 percent in the last quarter as the sneaker giant tries to execute a turnaround plan. By Kailyn Rhone Nike said Tuesday that its quarterly profit had fallen 31 percent, to $727 million, ...

From the Cortez the first-ever Air Max, Nike’s back catalog is full of legendary designs that forever changed footwear. None match the mystique, notoriety and overall success of the Air Jordan 1. The ...