Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But ...

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...

Businesses and their external advertising partners adopt different marketing strategies to promote a product oat different points in its life cycle. The approaches taken with new and well-established ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many companies still treat brand and performance marketing as separate efforts, often ...

Across the gamut of media formats – from television to the Internet to print – beauty product advertising bombards consumers on a daily basis. Each ad seeks to persuade potential buyers of the product ...

Bing has introduced a series of enhancements to product ads and shopping campaigns, just in time for the busy holiday season. In addition, Bing is piloting a brand new feature that will allow ...

YouTube is rolling out a new feature that enables creators to add timestamps to tagged products in their videos. When the timestamp is added, a shopping cart button ...

Did a Netflix show wade too far into advertising in its second season? Many viewers found it distracting, even if some of it ...

This summer, beauty fans online might have stumbled upon a story about how “Bird Box” star Sandra Bullock was leaving Hollywood to concentrate on her lifestyle brand. The story appeared on a website ...