Many people use the words "marketing" and "promotions" as synonyms, even though they are quite different, with one supporting the other. Marketing includes all of the upfront product development, ...

Five older marketing techniques that companies should jettison if they haven’t already. Marketing techniques come and go but some techniques linger longer than necessary. While you can still find ...

Your love of baking cakes transformed into a potentially profitable business idea, and your excitement couldn't get any greater. Although you realize that it is a good idea, you may not know how to ...

Nonprofits have the ability to make a real difference in local communities and raise awareness for worthy causes. The key to capitalizing on this ability is planning an effective marketing campaign, ...

Jay Schwedelson drops a lot of truth bombs in this episode of the Marketing Smarts Live Show, and the most impressive one might just be that so-called "experts" aren't always the best source of ...

While products in the dairy case represent a significant proportion of total sales in supermarkets, there is limited information on the effects of in-store promotion on the sale of dairy products. An ...

Deciding on whether or not to adopt a black hat marketing technique is probably a no-brainer for most -- but what about those who have no moral qualms about adopting some ethically gray techniques.

LONDON--(BUSINESS WIRE)--Quantzig, a premier analytics solutions provider, has announced the completion of its latest success story that illustrates how trade promotion optimization helped a food ...