Not long ago, small businesses could count on social media to deliver reach and visibility without much effort. A few consistent posts, some audience engagement and a little luck with the algorithm ...

Social media strategies that tap into human nature can lead to long-term business success, but which psychological drivers ...

The emergence of clipping shows just how much social media has changed since the early days as a platform for user-generated ...

When Amazon Prime Video compared a fan’s engagement ring to Belly’s from “The Summer I Turned Pretty,” the reaction was immediate and sharp. This incident is not just a mistake. It reflects a deeper ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

Multiple outlets have reported that nearly one in four people on social media consider themselves to be an influencer or content creator. However, NeoReach reported that roughly half (48 percent) of ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

The emerging corporate marketing activities of endorsing online opinion leaders to promote brands and products have created a new era for digital marketing. In China, online opinion leaders on social ...

Teens and young adults who see alcohol promotions in their social media feeds are more likely to drink and binge drink, according to a Rutgers Health review of 31 studies that tracked links between ...

Social media has become a centerpoint of people’s daily lives. As much of the world was in lockdown over the past year, consumers leveraged social media to stay connected with others and for the ...