Not long ago, small businesses could count on social media to deliver reach and visibility without much effort. A few consistent posts, some audience engagement and a little luck with the algorithm ...

Social media strategies that tap into human nature can lead to long-term business success, but which psychological drivers ...

Posting and following social media accounts for personal pleasure isn’t for everyone, but for businesses, it’s a must. Creating regular content can be challenging if you’re not a natural entertainer, ...

The emergence of clipping shows just how much social media has changed since the early days as a platform for user-generated ...

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create ...

When Amazon Prime Video compared a fan’s engagement ring to Belly’s from “The Summer I Turned Pretty,” the reaction was immediate and sharp. This incident is not just a mistake. It reflects a deeper ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Teens and young adults who see alcohol promotions in their social media feeds are more likely to drink and binge drink, according to a Rutgers Health review of 31 studies that tracked links between ...